Not enough importance is giving to testing psychology or the perspective of the tester’s mind.

Its better to get examples so for start here is a cool one:

If done for the first time and if the narrator instructions are followed, no cheating, it will show a good point. The conclusions are for anyone to decide.

But what I really want to present is the stories showed by author and journalist Malcolm Gladwell.

Here is a presentation he made about spaghetti sauce:

Malcolm Gladwell on spaghetti sauce

He tells the story about basically testing someone’s preferences. How people when asked tell one thing but like or think differently. Is not that they lie or try to hide something but usually people cannot express what they like or think.

Another couple of interesting stories are here also http://itc.conversationsnetwork.org/shows/detail230.html. The clip can be played from that page or from here

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