What is actually metrics? Is basically a form of control and monitoring. You need some results to trick the employees somehow, give the sensation of some sort of advancement. As I stated before I don’t believe too much in this.
In a lot of companies the main objective for a tester is to become “leeead” (long “e”), because the work seems super relative to everyone. Of course this sole motivation makes an annoying environment eventually and the lack of interest will eventually kick in.
Sometimes fake objectives are drawn to look nice, which of course are never followed.
Since automation looks cool in name the tendency is to fill 100 % with tasks related to this. Its more easier of course to measure it. No one cares if the tests are made shallow covering a small basic scenario only. Till of course major failures, complains from customers etc…
But I have to add this document as a start point to use metrics http://www.kaner.com/pdfs/metrics2004.pdf
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